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Using Analytics to Measure the Success for Web Developers

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Using Analytics to Measure the Success for Web Developers

Author: Learn Web Development

The most critical area of web development is to know how successful your websites are performing. Of course, the internet presence is the foundation for success, but for a web developer, you need to know the worth of your designs in order to do better, which in turn, can impact your client base.

Most web developers have an expectation standard for how well their website will perform. Web developers and designers intentions are in the fact that you want the visitor to be engaged with the design as much as possible.

So how do you know if your web designs are making an impact and that your expectations are met? You have to measure it. You have to go a bit further and also measure the specifics of the interactions done by visitors.

Here’s how:

Use analytical programs and tools to measure your visitor’s activity. Basically, every time someone comes to visit a site you’ve made, you can detail each event of their interaction, as a trail has left an imprint of what they’ve done. These statistics will help you to develop better web design skills since you’ll be able to see what is working and what isn’t working.

Overall, analytics will reveal:

  • Website visitor hits
  • Demographics of the hits
  • Geography of the hits
  • Which search engine was used to plant the visitor on your site
  • Amount of unique hits
  • Keyword hits (if a keyword was used to land a visitor to the page)
  • How much time the visitor spent on the site
  • How the visitor navigated the site
  • Where the visitor scrolled to and at what point they stopped
  • What things the visitor clicked while on the website
  • Where the visitor spent the most time
  • How long it takes for your website to load
  • Shows any broken links

If you want your websites to do your clients some justice, getting ahead of the game by using analytical tools is a wonderful idea. Analytics will give you the answer to the who, what, when, where, so you know what to target in web design and what approaches to take to improve. The statistics will even help you to determine the overall performance of your design.

Article Source: http://www.articlesbase.com/web-design-articles/using-analytics-to-measure-the-success-for-web-developers-4107012.html

For any of your web hosting and development needs, please visit us at www.MarkeTrends.net

Written by michael

April 25th, 2011 at 7:59 am

When it comes to web design, Ugly does not sell!

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A lot of people have decided to become “graphic designers” without the proper training needed to actually succeed. Because of this, companies and their SEO rankings are suffering.

Some web designers build beautiful websites but aren’t functional, and then there are others who find it necessary to use every graphic design tool available – making a website pretty but unusable.

Even though a start-up business may think that they cannot hire a well-known designer, actually there is no correlation between good web design and dollars. It is very much possible to spend lots of money and then not be satisfied with the finished product. Companies should take a look at a designer’s past work or portfolio before committing to their services.

In the Search Engine Optimization and web design world, ugly does not sell! According to Search Engine Optimization for Dummies: 3rd edition, ugly can be the following:

* Color combinations that do not work for a website
* Cutesy backgrounds that look – cutesy, not professional
* Unorganized page layouts that look very amateur
* Awful typeface choices that make the pages close to unreadable
* Combinations of fonts and colors that make the text close to unreadable – such as white text on black backgrounds
* Clunky, unprofessional images and photos

For a professional consultation on your web design, hosting or reselling services, please visit http://www.MarkeTrends.net

Article courtesy of articlebase.com

Written by michael

March 12th, 2011 at 12:16 pm

Tips For Running a Web Hosting Reseller Business

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Tips to Run a Web Hosting Reseller Business

Author:  nirmal singh

Just as people have to have a place to call home, websites also must have a ‘residence.’ As individuals seek housing, internet entrepreneurs seek web hosting for their websites. These days there is an enormous demand for cheap web hosting reseller services and becoming a web hosting reseller to try to help meet that demand can be an easy business to operate from home.

One of the most important aspects of a web hosting plan is that it provides an address, so the website can be located. Without a cheap reseller hosting plan, a website is simply not accessible to people who are searching online, even if you have the best looking site and most amazing domain name or URL (Uniform Resource Locator). Regardless of whether a person is a dedicated server reseller or is someone who resells low cost hosting services, the fact is they are able to provide individuals and companies, who need to rent a place for their website to reside, with functional and reliable options.

When someone arranges for a web hosting reseller account, they are working with one of the very large web server hosting providers, which sells the hosting service to the reseller at a wholesale cost. The reseller can then repackage the resources available through their reseller account and can customize the packages that they offer. Many times a hosting reseller will custom design hosting packages that appeal to certain niche markets.

A hosting reseller does not own or operate the hardware, the web servers or the internet connections that are necessary to provide hosting. The equipment is purchased and maintained by the hosting company, which also provides the technical support and which is responsible for around the clock monitoring of the equipment. The reseller simply has gained rights to resell the services of the hosting provider and they make their money on the margin between what their reseller account costs and what they are able to make when they resell the web server hosting services.

In many cases, a web hosting reseller provides better and more responsive customer service than the major web server hosting companies are able to do. This is because a reseller typically has fewer customers to deal with and can take care of customer questions and concerns more rapidly. However, the technical support that involves the physical monitoring of the equipment is still done at the level where the web servers are actually housed.

Typically, a hosting reseller is very careful and particular about choosing the company from whom they will purchase server space. The business of the reseller relies completely on the stability, performance and reliability of the hosting provider, so a reseller will go to great lengths to be sure that they are only working with a hosting company that can provide the best level of quality and service.

The only thing that is needed to be a web hosting reseller is a connection to the internet, in order to administer the hosting control panel and to set up and manage accounts. Customer service, and advertising and promotion are also part of the reseller hosting business. It can be a very good way to get an internet business started because there is very low overhead and the product is, and will continue to be, in high demand.

Article Source: http://www.articlesbase.com/web-hosting-articles/tips-to-run-a-web-hosting-reseller-business-3034510.html

For more information on our Reseller plans, please visit the MarkeTrends Web Site

Written by michael

February 25th, 2011 at 2:46 am

Using Analytics to Measure the Success for Web Developers

without comments

Using Analytics to Measure the Success for Web Developers

Learn Web Development

The most critical area of web development is to know how successful your websites are performing. Of course, the internet presence is the foundation for success, but for a web developer, you need to know the worth of your designs in order to do better, which in turn, can impact your client base.

Most web developers have an expectation standard for how well their website will perform. Web developers and designers intentions are in the fact that you want the visitor to be engaged with the design as much as possible.

So how do you know if your web designs are making an impact and that your expectations are met? You have to measure it. You have to go a bit further and also measure the specifics of the interactions done by visitors.

Here\’s how:

Use analytical programs and tools to measure your visitor\’s activity. Basically, every time someone comes to visit a site you\’ve made, you can detail each event of their interaction, as a trail has left an imprint of what they\’ve done. These statistics will help you to develop better web design skills since you\’ll be able to see what is working and what isn\’t working.

Overall, analytics will reveal:

  • Website visitor hits
  • Demographics of the hits
  • Geography of the hits
  • Which search engine was used to plant the visitor on your site
  • Amount of unique hits
  • Keyword hits (if a keyword was used to land a visitor to the page)
  • How much time the visitor spent on the site
  • How the visitor navigated the site
  • Where the visitor scrolled to and at what point they stopped
  • What things the visitor clicked while on the website
  • Where the visitor spent the most time
  • How long it takes for your website to load
  • Shows any broken links

If you want your websites to do your clients some justice, getting ahead of the game by using analytical tools is a wonderful idea. Analytics will give you the answer to the who, what, when, where, so you know what to target in web design and what approaches to take to improve. The statistics will even help you to determine the overall performance of your design.

Article Source: http://www.articlesbase.com/web-design-articles/using-analytics-to-measure-the-success-for-web-developers-4107012.html

Written by michael

February 8th, 2011 at 4:04 pm

Important Tips For Web Hosting

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Important Tips for Web Hosting

Author:

Web Hosting

After the registration of domain name selection of web host is another rational step a user need to consider. Though, finding an ideal host is a daunting task. One can find several companies offering web-hosting services to the clients. While locating keyword web hosting in the search engines one will find more than 100 million outputs!

One cannot deny the fact, for a successful online presence a dependable web hosting is must. Online presence and accessibility of a web site is must. If not, one should remain ready to lose clients and prospects. For an instance, if one compare this with a traditional business.

CATEGORIES OF WEB HOSTING:

One should select a web hosting deal according to his/her site. One cannot fulfill his/her requirements from same hosting deal for a personal web site, web site meant for email newsletter subscription and archives, e-commerce site or web forum. Web hosting can be divided into four prime categories:

1. Virtual (shared) hosting,

2. Dedicated server,

3. Collocation server and

4. Reseller hosting.

Two most applicable hosting are virtual (shared) hosting and dedicated server.

What is Virtual (shared) hosting? It is a condition in which several web sites share one server. It is a low cost hosting because price is divided between several users. One can locate a standard virtual hosting at a rate of $100 a year.

In a Dedicated server hosting company lease the whole web server from a particular web hosting company. The site of web server is the web hosting company. One can opt dedicated server as a suitable option who does not wish to share a server with other web masters. One can find a dedicated server in two forms managed and un-managed. If one talk about managed server, company will take care of all the setups of user’s server. However, in unmanaged server user needs to take care of all these by him/her self. The benefit of this sort of hosting is that one can fully lodge web hosting as per his/her requirements. Moreover, for a site with ample amount of visitors a dedicated server is the only rational choice. Due to higher cost, starting from $100 per month, those companies that know the worth of Internet business generally use it.

One can say that Collocation server is quite identical to dedicated server. Disparity lies in the fact that company doesn’t take the web server on lease. Their own web server is placed in the web hosting company. In addition to it, company has material access to their web server, which is not available while talking about a dedicated server.

If one mention about Reseller hosting it is aimed to those companies only wishes to begin their own web hosting business.

ASPECTS, WHICH ONE NEEDS TO CONSIDER:

There are many factors which a user needs to consider to prevent any future miss happens:

Web space:

Requirement of Web space vary from site to site. Off course, if user requirement is only a web site containing basic information about him/her and his/her work excluding the use of web applications, then space of 50 MB is quite sufficient. However, a complex e-commerce site along with numerous products in one’s database demands a capacity of 1 GB.

Bandwidth:

The term Bandwidth refers to data transferred from user’s web site and that comprise of graphic details, images, banners and files for download. One should have accurate knowledge of Content before going for an amount of bandwidth. When one talks about the majority of sites, bandwidth of 10 GB a month is quite sufficient, though for few other sites like sites related to desktop wallpapers can frequently consumes even hundreds of GB a month.

Up time or visibility:

It symbolizes time articulated in percents displaying the period a site remained online. One should not be cheerful because someone assured him/her to provide say for 98up time because it is not going to fulfill his/her requirement. One should get at least 99.7uptime. Believe it or not, it definitely matters.

Email accounts:

Email accounts are an integrated and crucial part of web hosting package. It is quite interesting to know for how much will one get only a so called catch –all forwarding which means that all emails sent to somewhere@mydomain.com will arrive to one’s email address or one can set-up email accounts for several users? Also the thing is for how much? Is it intended for 5, 10, 100 or limitless email accounts? In addition to it, there is no harm to verify whether user get a so-called POP3 email address (“real” email address), web mail or rather both? If one has a POP3 email address then he/she can check his/her emails via favorite email client and web mail facilitate the user to inquire his/her emails at any place demanding just a computer and Internet connection.

Form of Server, tools and control panel:

When one mention the two generally utilized hosting then the name of Unix-based or Windows platform comes first. It matters for the result program languages, databases and scripts that one can apply. When one talks about Unix-based platform, general selection is relayed to PHP language along with MySQL, however, when it comes to Windows platform ASP or ASP.NET language will be along with SQL Server. One should enquire that is database is available with package or not, if yes, then how many? Nowadays, contemporary web site must be database-driven.

Too, one should have full knowledge related to tools coming along with web hosting package, if there is only applications for web statistics, file manager and things it is not an concern issue.

Technical support:

A crucial aspect while selecting a web hosting particularly for a user without having adequate technical skills is technical support. A proper technical support does not take a responsive time more then a day. This is not liable only to selection of web hosting company, but, crucial to any of the company selling products and services, Software Company can be one of the examples.

The coordination of few of the companies is so well thought-out that it takes only 1 hour to give response to user’s queries! Through their source of contact one can predict about the future response. Do the concern company has only email support or also have phone support? Does they provide a toll-free number? Do they offer the facility of trouble-ticket system? Working time is another crucial aspect. What is their strategy of providing technical support is it during working hours only i.e. 9 to 17 or does they provide the facility of 24×7 technical support? An ideal way to detect their professionalism one can create a list of fake queries, drop a line to them and hang around to know their reply time.

Testimonials:

Several web hosting and software companies have this smart way to increase their customer strength. Testimonials section contains the approval of satisfied customers, attracting more people to their service. This section is not completely reliable. Several hosting companies offer their clients to analyze their portfolio, instead of doing that one should contact webmasters who are taking the service of concern host and register their opinions. One can take help of several sites for further information regarding best web hosting deals and suggestions.

Article Source: http://www.articlesbase.com/web-hosting-articles/important-tips-for-web-hosting-323951.html

Written by michael

January 31st, 2011 at 9:09 pm

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Web Design Made Easy as 1,2,3

Author:

Preeminence Web Design

Designing a website may not seem like the easiest of tasks, but with the help of some new web building conveniences that have entered the market in the past few years it is possible to create a professional website for your business with only a small investment of your time and money. In fact, with the advent of greater choice in web design such as ready-made website templates, logos and other corporate necessities, you can build a website in three easy steps.

Step One: Plan Ahead

Before you delve into the world of web design and start looking for a suitable template, it\’s important to plan ahead. You need to clearly define your company\’s objectives beforehand so that the design selection process goes more quickly and you choose the right template.

For instance, who is your target audience? You must know your customer inside and out in order to choose the best site design for bringing in business. For instance, if most of your business comes from corporations and professionals you will need to choose a template that caters to that group of people \’ one that gives the right first impression and shows you are a serious business that can handle top-notch clients. In this case, a simple, efficient design will be your top preference. If, however, you are building an ecommerce website selling a range of goods, a template that can be customized for online shopping will probably be your design of choice. Perhaps you require a more \’flashy\’ website? Flash templates are also an option and suit many different types of websites that rely on more than just text and a logo to make money.

Ensure that the template you eventually purchase is easy to customize and update. That\’s the whole point of buying a template in the first place \’ to make both the building of the website and its maintenance stress-free, affordable and fast. You will need to add your own content to the template and work with the overall theme once it is downloaded. Also, most businesses will want to add fresh content, site updates, links etc. as time goes by so keep this in mind when searching for that perfect template. If you plan to incorporate interactive features into your site, such as forms and chat areas, the template you choose should be able to handle this as well.

Step Two: Choose a Template

Now that you are prepared, you can begin shopping for a website template that will work best for your business. Start by researching the many website template companies on the market that offer professional designs for reasonable prices ($20-$40). Most companies offer the choice between copyrighted and non-copyrighted material as well, so if you want to be the only one using the template design spend a little more money to receive exclusive usage. One such website template company I found that offers reasonably priced templates is TemplateDogma(see the link in Resource Box). Once you purchase a copyrighted template it is taken off the market. If you don\’t find a template that fits your business precisely, investigate which companies offer to design custom-made templates for your usage. This will cost more but prices are kept lower than hiring a designer and the results are just as good \’ if not better.

When you find the right template after reviewing the available designs, the rest is simple. All you have to do is purchase the template and download it to your hard drive in seconds.

Step Three: Customize

With the template all ready to go, all you have to do is add your own content, graphics, images \’ anything you need to make the site your own. If you can use a simple editor such as DreamWeaver or FrontPage, this can be done in a few days or less. If you are inexperienced when it comes to any aspect of web design you can hire someone to do the editing for you for a very small fee \’ much smaller than what you would pay a designer to create the whole site from scratch.

When adding content, if you only require a few simple words, consider writing the text yourself. If you need a lot more information, such as product descriptions, articles or sales content, consider hiring a writer to create unique, high-quality content. Because you saved so much money purchasing a ready-made website template, you can spend a little more hiring a great writer! If you write the material on your own, remember to keep it short. Keep paragraphs short and don\’t bog the reader down with unnecessary information. People are in a hurry and don\’t want to spend a lot of time reading pages and pages of writing. Let your visitors get the information they need so they can move on and buy your product or service, but also make sure the information you provide is actually helpful and written without grammar or spelling mistakes.

The overall design should be kept simple, but that doesn\’t mean you can\’t add graphics, pictures or even video. As long as you keep it uncomplicated visitors will not regret visiting your site and learning more about your business. Not everyone has high-speed Internet yet, so fast loading pages are still a consideration.

Other additions include tables, forms and quizzes. Tables specifically are an easy way to organize text on a web page and they load very quickly. Most HTML editors make it easy to generate tables on your website.

Website templates have brought web design out of its infancy and into the 21st century, catering to the unique needs of the online business owner, so don\’t be afraid to take advantage of the convenience \’ you won\’t regret the decision.

 

Article Source: http://www.articlesbase.com/web-design-articles/web-design-made-easy-as-123-3402543.html

About the Author

Damian Brauer is a writer and a web designer / seo enthusiast. He currently owns Preeminence design. Here he discusses web design nottingham tips.

Written by michael

January 26th, 2011 at 4:22 pm

Freelance Web Development: A Beginner’s Guide

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Web development today is one of the fastest growing and exciting industries to work in. It provides flexibility, diversity and is also rewarding as well as challenging. Furthermore, it is something that can be done in the comfort of your own home.

When starting a freelance career, in any field, it tends to be a lot of work. You have to think about pricing, taxes, working conditions and much more. It can feel overwhelming and a bit stressful but with the tips listed below, the freelance transition can be better.

Niche: Find and define your niche. There are many areas within web development, so crafting a specialty will give you something to focus on and find opportunities. Some web developers limit themselves to only local clients while others may decline to do personal website. It doesn’t matter what you choose, but choosing a specific and focused area will help you find unique jobs.

Charity: You might think this is silly, but doing a couple free public service or random acts of kindness through web design or web developing can open a large amount of opportunity for you. It’s hard at times to start getting clients, but doing charity work proves you know what you’re doing.

Marketing: Sometimes freelancers forget that they are a business entity. With any business, you must market it to get the word out there. There is no exception to freelancing; you’ll still need to market you or your brand. You can always use the internet as a marketing tool with social media and a blog, but also leaving business cards around your town is equally a great idea.

Office: It’s important, as a freelancer working at home, to have a dedicated spot to work that is free of distraction. You may want to turn that spare bedroom into an office, especially so you can separate your work space from your relax space. It can be hard to turn off your mind, when you work at home, so separating the two areas will be beneficial to you.

Technology: As with all fields, you need to be at the top of your game. With web development, innovations are being made on a daily basis.  You’ll need to stay current so that you don’t limit yourself and can provide up-to-date services that most clients will be asking for.

Freelance work can be hard, but you shouldn’t give up. You’ll need to remain self-disciplined and determined, but know that this way of working can certainly be rewarding and fulfilling. Just keep at it and you’ll reap the benefits.

Author:  articlebase.com

Written by michael

January 24th, 2011 at 10:38 pm

Posted in Web Developer

Creating The Mindset of a Winner In Web Development

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Creating the Mindset of a Winner in Web Development

No matter what game you’re trying to improve on, be it mother, father, wife, husband, problem solver, or as a web developer or designer, you have to rely on a positive mindset to get you there. Whenever you peruse your local bookstore you’ll see that there are numerous publications that deal with motivational guides, self-help, and self-development. There are so many coming from a vast array of cultures, religions, and doctors of psychology that a shortage on this type material will probably never be a problem.

With that being said, why is the number of people who don’t follow through with their project so high? The answer may shock you. It is simplicity and knowing how to take things in life, one step at a time.

When it comes to web development or web design, the same guidelines apply. Below you will find four simple tips that will help you to perform your tasks in an easy manner and to develop a winner’s mindset for any profession or life status.

1.       One thing at a time: Start by putting all your focus on one thing before moving forward with the entire project or goal all at once. By mistake, many people end up focusing on one too many things, all at once, which hinders anything to get done in a timely manner. Start small and then let it develop into something bigger.

2.       Compliment your progress: Instead of praising with perfection, try praising with progress. The fact is, perfection doesn’t really exist, and it’s all in the mind of the beholder. Because of this, praising perfection can lead to abandonment of your goals, and to say the least, frustration. When using perfection as praise, you’ll undoubtedly never get anything done because a perfectionist always sees something that could have been better.

3.       Daily reminders: Nothing helps more than a set list of tasks that needs to be done on a daily and weekly basis. By developing a list of things that needs to be done it will help you to focus on the priorities rather than everything at once. This will also help you to visualize your goals and get things done in at timely manner. Sometimes, a daily reminder may not be a list but rather a picture of someone you admire who reminds you to be as goal-oriented as they were.

4.       Support Network: Most likely, you have a group or designer friends, or co-workers who can also be of assistance when setting and completing your goals. It’s always nice to have someone or a group to rely on, even if it’s just for their opinion.

The battle always begins with your mind, and it typically ends with your mind as well. If you think you can do it, most definitely you will succeed. Likewise, if you think you can’t, then you probably won’t. Begin by only focusing on one thing at a time, then see where things lead to. If you can perfect this technique, you’ll definitely be lead to success.

And remember, please visit us at www.MarkeTrends.net for affordable, fast and reliable web hosting.

Author: Learn Web Development

Written by michael

January 21st, 2011 at 4:48 pm

Graphic Designing – Helping you to create a Brand Identity

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Graphic Designing – Helping you to create a Brand Identity

Author:

Arun Kumar

Creating and establishing brand identity is important for the successful running of any business. As we all know that the major companies are easily identified by their logos and their motifs, so we all strive to create a brand logo and give it a special identity that is easily recognized by the people. Due to their growing demand, many corporate graphic design agencies have come up and you can hire their services to make your business venture a success. You can also design appealing websites with the help of graphics that can attract traffic to your site. People are also choosing this interesting field as a career interest.

Effective promotion of products and services is essential for the growth of any business. Traditional medium of advertising like words and punch lines have been in use since decades. Now-a-days, billboards, glow signs and hoardings are created with graphic designs that can grab the attraction of the customers. With the help of professional graphic design, even a budding website can establish a strong online presence. Relaying of messages with the help of pictures is surely more effective than static text. A good graphic design strategy involves a series of processes that needs to be properly executed for its success. You have to take into consideration your target audience for whom the graphics will be created. Then, special attention is paid to the medium for conveying the message and the purpose of the message. Since you have very less time to grab the attention of your customers through billboards and glow signs, the data, layout and the visual presentation should be perfectly blended to give you the desired results. You can search the internet for a number of quality graphic design providers who can meet your requirements. You must also avoid the use of free graphics that are found on the web as they carry a number of legal issues with them.

Graphic designing is actually a blend of creative skills together with the latest scientific technologies. Attractive and catchy graphics are the foremost requirements for establishing an effective brand identity for any business venture.

Article Source: http://www.articlesbase.com/web-design-articles/graphic-designing-helping-you-to-create-a-brand-identity-2359419.html

About the Author

This article is written by a technical writer, working at SynapseIndia, a graphic design agency in India. We Offer corporate graphic design and professional graphic design services to worldwide clients. For more information please contact us.

Written by michael

January 20th, 2011 at 3:52 am

7 Strategic Content Tips To Help Your Website Grow

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Content strategy. It’s a buzz word in online marketing, but one that deserves attention. If you have no direction or strategy for your content, then your site is doomed from the get-go. Unfortunately, even in 2010 the web is still full of stagnating brochure sites that are unlikely to reach their full potential from both a traffic, and user experience perspective. The web has grown up, and it’s time to make content much better than that.

Content strategy allows you to achieve business goals by laying out an actionable plan of how to develop, market and maintain content which goes on your site. There are a number of things worth thinking about when you are sitting down to start a new project, and hopefully this article summarises some content tips which can help your website really grow.

Ensure Content Keeps Evolving

Many businesses wrongly approach designers or developers with the age old cry of ‘I need a website‘, a war cry many of you will be all too familiar with. The more nieve of customers will undoubtedly be treating their website as a box ticking exercise that requires little or no work once its ‘done’.  As many of you will know, a good website is an evolving relationship between business and consumer, and it’s important that your content management system allows for that. A good content strategist will ensure that old content gets removed or updated, and new content takes pride of place.

Lead with Content not Design

A great designer not only makes things look good with asthetics, but understands that they can’t ‘design’ until they know what information they need to portray. A great design will never make up for substandard content.

If your content isn’t attracting links, by definition, it isn’t great. That’s simply the way the web works today. It therefore makes sense to place equal if not more importance on content, including the planning of it prior to starting any web project. Social media explorer have some great questions to coax the information out of your clients, or indeed to ask yourself.

Identify your Tone & Voice

Even before you start to develop your content, and think about what your audience really wants, you should think about the tone that your business takes with it’s customers. Are you a friendly brand that needs to keep things light and fluffy? Or do you need to maintain the professional corporate image that your existing marketing material has taken? I absolutely love the advice the guys from Innocent Smoothies give on this, a brand that I personally admire a great deal.

Define Key Themes and Subtopics

At the outset you should ascertain what the primary topics and key themes are to concentrate on. Mind mapping different areas of your business (see some of the mind mapping and prototyping tools that are available for that) is a great way to get to grips with the areas that your content should address. When you have brainstormed all the different services, products, problems, and facets of your business, you can move on to logically categorising them. This can then form a good starting point for navigational categories for a blog or website.

With not everyone thinking in the same way, it makes sense to use keyword research to make sure that you are calling a spade a spade. There are a variety of seo keyword tools available online free of charge to really drill down and examine what areas are going to get you the best results.

Make it evergreen

Evergreen content stays relevant long after it has been written. You should be thinking about what sort of articles will stand the test of time, attract links and build your site as an authority. Evergreen content takes time to create, but will form a good starting point for the rest of the content. There are a number of ways to do this.

If there are a handful of key concepts in your industry, you may for example, want to provide definitions for them, and serve as a reference piece for other bloggers and websites.

Other things you may want to look at include. How to articles – these are often bookmarked for reference, which can have a exponential effect on your traffic.  List articles which are easily digested by visitors. Technical articles which teach your visitors something new. Or just plain old resources and freebies.

Align content with business goals

There’s no point in creating content on your site which doesn’t serve any purpose. Before you create content, decide whether it meets any of the following criteria.

1) Will it generate links and contribute to ongoing SEO efforts? Has it been architected with the properties of great linkbait? Will my audience read, share or link to it? Will they care?

2)  Does this content relate closely to my business? Will this increase my authority as a trustworthy business in the sector? Will it drive direct or indirect sales?

3) Is this only relevant to internal staff? Should it perhaps be an intranet article instead? Does this article exist elsewhere online? Is there a duplicate content issue with it that needs addressed?

Think Sideways

Thinking sideways essential involves knowing what is hot out there, and using that information as a springboard for your content. One of the things I’ve learned in my short time as a blogger, is that chasing news isn’t a fun task. Whilst breaking news is beneficial, it isn’t easy – especially with other more established blogs sitting in Silicon Valley day in day out hunting out stories. What you can do however, and a part of my own strategy, is to think sideways.

Microsoft announce migration from Live Spaces to WordPress – write a guide, not a news article.

Google announce real time results – tell your visitors how to track it in Google Analytics – while others cover the news.

Both these articles filled holes in topics with practical articles that were receiving attention at the time, and both received a good flow of traffic.

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Written by michael

January 18th, 2011 at 12:03 am